Every business that is set up in this
world aims to cater to the needs of certain client segment. Hence, it would not
be an exaggeration to say that there would be no business without clients. A
business always runs on the basis of repeat orders, which come from satisfied
clients. Hence, it is very important to have a healthy relationship with your
clients for your business to thrive and flourish. Strengthening relationship
with clients is imperative in this competitive world to retain your clientele.
We have shared some tips on how to strengthen the bond with your customers.
Know Your Client
The first and the foremost thing when you sign a contract
with a client is to get to know them better. Try to find out as many details
about the concerned individual or organization as possible. Study their
business partners, competitors to know exactly what type of deliverables they
expect.
Commit What You Can Deliver
It is possible to get carried away and commit deliverables
that are beyond your capabilities. This can result in failure and eventually
strained relationship with the client. Hence, be realistic and commit only
those things which you are assured of fulfilling.
Exceed Expectations
Clients hate vendors who underperform. On the contrary, they
have a very positive impression about vendors who exceed their expectations. If
you go beyond the scope of work and deliver something extra, your client will
be more than happy to place a repeat order.
Stay
Focused
As you go on building relationships with your clients, it is
possible to get involved in their business on a more personal level. However,
you must know where to draw the line, as too much passion can ruin the
relationship with your client. Hence, stay highly focused on your goals and
consistently deliver on the points that are mutually agreed
Be Firm
A customer may not be always right. So, there is no point in
being ever accepting to their views and demands that can be damaging for both
you and them in near future. Be firm and take a stand wherever required.
However, be polite while doing so. Most generally, in long run the clients
respect the vendors who are candid in their approach.
Know Your Client's Worth
This is the most important of all points. It makes sense to
invest in a relationship only if it is worth it. Check how working with a particular
client will add value to your business image or bring more business to you. It
is also important to know whether such client is serious about investing in
your products. Accepting unviable pricing and other business terms can be
detrimental in long run. Hence if you notice these symptoms it would be appropriate
to walk away from such deals/relationships.
Performance is a key aspect that decides your relationship
with a client. There is no alternative to quality of service when it comes to
forging bonds with clientele.
