Strategy
planning is the heart and soul of any business. In simple words, it is your
roadmap to achieve your business goals. An impeccable strategy can take your
business places, whereas a defective one can sink it in no time. Strategizing
your business is pure mind game, which involves answering these questions:
• Where is your business right now?
• What are your business goals?
• How do you plan to achieve them?
• What is the time span for achieving
them?
• How will you identify if you have
achieved your goals or not?
When you
have found out answers to these questions you have a rough sketch of your
roadmap ready with you. In other words, you have chalked down a strategy for
achieving your business goals.
Effective
Strategy Planning
There is a
minute difference between an efficient strategy and an effective one.
Oftentimes, people take effectiveness for efficiency and vice-a-verse. An
organization that runs efficiently may not always be an effective one.
Efficient planning takes into account what the weaknesses of an organization
are and what are the ways to improve it. There is no doubt that this strategy
planning will yield competitive results for the organization, however, it may
deter it from achieving humungous success that it is capable of. An effective
strategy planning not only takes into account the weaknesses of an organization
and devises ways to improve them, but it also identifies its strength and ways
to harness it. Besides, it also takes into account the feedback of
stakeholders, which is pivotal in the success of any organization. Needless to
say, an effective strategy planning can be your sure shot way to a great
organizational success.
Strategy consulting firms are better equipped at effectively implementing a strategy for
organizations. Some of the techniques used by strategy consulting firms
include:
• Healthy brainstorming.
• Identifying key problem areas.
• Devising multiple solutions.
• Identifying feasible solutions.
• Implementing performance metrics.
• Devising tools such as Balanced
Score Card to measure and validate performance.
• Tracking and reporting the
execution of strategy.
Thus, the
importance of devising an effective strategy for your business cannot be
undermined. Strategizing your business insulates it from future challenges.
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